While the announcement hasn’t officially been made, this FlyerTalk post by JohnSIN suggests he received an email from his Ambassador stating the new Starwood Platinum benefits. I had written about the speculation that Starwood would be introducing confirmed suite upgrades, and it seems like that is indeed the case, in addition to several other benefits. Anyway, based on the post, the changes seem to be as follows:
Starwood Lifetime Platinum Status. Members that have been Starwood Platinum for 10 years and have stayed 500 nights will get Platinum status for life. This is very generous compared to the competition (Hyatt requires you to be a member for 10 years and spend $200,000 in order to achieve Diamond status).
Continental Breakfast as a Welcome Amenity Option. As a Platinum member you have a choice of amenities at check-in, including bonus points, a welcome gift, etc. Complimentary continental breakfast will be a new option. Let’s hope hotels take a more liberal approach to continental breakfast than Le Meridien San Francisco.
10 Suite Nights When Staying 50 Nights. As previously speculated, Platinum members will earn 10 confirmed suite night upgrades for every 50 nights they stay.
Ability to Stay for 24 Hours and Earn 4 Points/Dollar. With 75 nights, Platinum members can choose their check-in time and then stay for 24 hours. Platinum members would also earn four points per dollar spent at that level.
Of course there are a lot of questions for each of these. For example, for lifetime status, do you need ten consecutive years of Platinum status, or not? For the breakfast amenity, how do hotels define continental breakfast? For suite upgrades, do Platinum members only earn suite nights when they stay 50 nights within a calendar year, or does a Platinum member that stays 50 nights over two years still earn them? For the 24 hour stay and four points per dollar policy, does that only apply if you achieved 75 nights the previous year, or only after achieving 75 nights in a given year?
I’ll keep you guys posted when I see the official announcement, though this is very exciting news. I’m happy to be a Starwood Platinum member today (along with Hyatt Diamond, for that matter)!