Unlike the cool kids I’m not at the OneWorld Mega Do. I’m not actually sure why I didn’t go (I guess I’m not cool enough), though I’m quickly starting to regret it. That’s not preventing me from following along, though, and passing along things I see that might be useful.
It looks like Hyatt unveiled the details of their first quarter Gold Passport promotion at the launch party this evening. The Points Guy Tweets:
So based on what he wrote along with the attached photo, it looks like Hyatt’s first quarter promotion will run from February 1 through April 30, 2102, and look as follows:
Stay 4 Nights, Earn 4,000 Bonus Points (1,000 Bonus Points with Hyatt Visa)
Stay 8 Nights, Earn 8,000 Bonus Points (2,000 Bonus Points with Hyatt Visa)
Stay 12 Nights, Earn 12,000 Bonus Points (3,000 Bonus Points with Hyatt Visa)
Stay 16 Nights, Earn 20,000 Bonus Points (5,000 Bonus Points with Hyatt Visa)
That means that without the Hyatt Visa you’re looking at 44,000 bonus Gold Passport points for 16 nights (not 16 stays), which translates to 2,750 bonus Gold Passport points per night. With the Hyatt Visa you’re looking at 55,000 bonus Gold Passport points for 16 nights, or ~3,400 bonus points per night.
This promotion is by no means earth shattering (after all, historically Hyatt is the king of earth shattering promotions with their faster free nights promo that they used to run annually), though I’d say it’s actually the best first quarter promotion offered by any hotel program. The other program I’m loyal to, Starwood, is offering double base points of stays of two nights and triple base points on stays of three nights. You’d have to have some pretty expensive stays to come out ahead with that promotion vs. Hyatt’s.
If you mattress run strategically this promotion can actually work out pretty well. For example, my local Hyatt often has rates of around $100 per night, and the club lounge is closed on weekends. When you’re a Diamond member and stay over the weekend when the club lounge is closed, you get 2,500 bonus Gold Passport points. That means I’d be earning 2,750 bonus points per night through this promotion, 2,500 points for the club lounge being closed, 1,000 points as my Diamond welcome amenity, and then maybe 650 base points, for roughly 7,000 Gold Passport points for a one night mattress run. Not great, but not bad either for someone that needs to requalify for Diamond status.
I’ll gladly knock out a dozen stays with a deal like that.
What do you guys think? Happy with the promotion? Will it drive any additional business to Hyatt? Or do you prefer Starwood’s promotion?