Chase Sapphire Preferred 50,000 point sign-up bonus now a “limited time offer”

UPDATE: Offer is expired

I was informed yesterday that Chase has updated the marketing bullets for their Chase Sapphire Preferred card. The main change is that it’s now supposed to be promoted as a “Limited Time Offer.”

Now, this may just be a brilliant marketing strategy on their part to encourage short-term sign-ups, since it goes without saying that any credit card offer won’t stick around forever, and therefore is a limited time offer.

Or they may very well be suggesting that the sign-up bonus will change in the near future. Who knows. I doubt the sign-up bonus will stay at 50,000 points forever, especially when the competition (American Express and Citi) aren’t offering all that many lucrative sign-up bonuses right now. So while I have no clue, I think it’s more likely that the sign-up bonus would go down than up, given that the card comes with some phenomenal benefits, so doesn’t need a stellar sign-up bonus to sell.

As I’ve said a dozen times before, this is my all around favorite card right now for everyday spend, and the sign-up bonus is great too. You can read more about the card’s benefits here, or sign up for the Chase Sapphire Preferred card here (and in the interest of full disclosure, I get a referral bonus for anyone that signs up through that link, though as always you’re still getting the best publicly available sign-up bonus).

Here’s to hoping I’m reading too much into this…

Comments

  1. says

    Brilliant marketing? Definitely not. Most cliche? Yup.

    I agree the card has been @ 50k for some time and it may drop down for a bit.

    But there are always new CC customers to ensnare so they will ratchet it back up again when they need to.

  2. JJ says

    OK, I finally bit. Lucky, in the interest of full disclosure, just how much is that referral bonus I just gave you? :)

  3. says

    Getting a bit much lately…Every blogger writes about the same “news” and serves cc links. Would they bother if there was no opportunity for $$ to be made from cc referrals? Just saying:-)

  4. lucky says

    @ The Travel Abstract — I was being a bit sarcastic with the “brilliant” part, because you’re right, it’s certainly cliche.

    @ asdas — I try to write as thorough of a blog as possible. Not everyone is a FlyerTalker that reads a dozen travel blogs. I have plenty of people that read my blog that are clients of my award business, and as far as I know I’m the only the “news” they get in the miles and points world. I can certainly understand it would get repetitive if you read all the blogs out there, though at the same time hopefully you can just skim and read the posts that interest you. But the point is certainly well taken…

    @ JJ — Hah, thanks very much! I try to disclose as much as I can, but I’m prohibited from disclosing that, unfortunately. Wish I could say…

    @ gpapadop — I’d say “yes,” though I’m sure many would disagree.

  5. says

    It does seem that credit card churning has replaced actual flying as the primary means of acquiring points. Of course, high air fares may have a lot to do with it.

  6. Danny says

    I applied for the Chase Bold Ink card in November. Will Chase reject my application for having too many recent applications or will it be alright because it’s a business account? Thanks for your help.

  7. lucky says

    @ Danny — Given that the Ink Bold is a business card, you should have no problems being approved for a personal Chase card. Good luck and let me know if you have any other questions!

  8. LIH Prem says

    lol, it’s like watching dominoes fall. I’ve read this 4 times already from other boarding area bloggers. :)

    -David

  9. Chas says

    @Lucky yours has always been my go-to for travel blogs, chiefly because our travel styles are most similar relative to other bloggers out there. Recently you’re getting even more of my respect/attention, since your competitors (Gary, TPG, FTG) have been becoming increasingly thinly-veiled about their attempts to earn CC referrals. I appreciate the alerts when truly amazing CC deals show up, but your competitors’ more and more frequent “why I like the xxxx card” posts that basically re-hash everything they said when they first posted about the card and slap another referral link at the bottom are what I’m growing tired of. Not so with your blog, keep up the good work!

    Note: I’m not criticizing this particular post at all, just made me think of this phenomenon on other blogs…

  10. Ann says

    @Chas-Were you reading it this December?

    Dec 14-My Results from Ultimate Rewards Mall
    Dec 14-(this is a really bad advertisment): Top 5 uses of Chase Ulimate Rewards points
    Dec 15-Chase adds SW RR as transfer partner (ok, this one was actually fair)
    Dec 18-Which card to max United miles (guess which card won?)

    Chase should be paying him. Oh wait, they are.

    I’ve noticed these kinds of posts more on Lucky’s blog than Gary’s.

  11. Matt says

    Chase recently switched to a new ad agency for digital/direct marketing according to AdWeek…I’m guessing we see a brand new offer, might be better or worse but I think it will be different.

  12. says

    Lucky I have absolutely no qualms with the credit card posts or the referral commissions. You provide some extraordinary information here on your website and am glad to see you get compensated. I want to make sure you feel rewarded for sticking with your site, it means alot to me and a number of other people I know.

    Adam

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