Say what now? Yeah, I’m guessing most of you don’t participate in Coke’s loyalty program, though I know at least some of you do, which is why it’s worth a mention.
The one reason I’ve collected My Coke Rewards points since day one is because you can redeem them for Priority Club points. Well, for me the program has been more or less worthless for a couple of years now, since they capped each My Coke Rewards account at one lifetime Priority Club points redemption.
Probably against my better judgment I kept collecting the points. It’s probably not worth my time, even to just enter the codes, but I did it nonetheless. Well, today I was happy to notice that I could once again redeem for Priority Club points, so I picked up about 8,000 Priority Club points this morning. Like I always say, every mile/point counts.
For those of you curious about the conversion rate of My Coke Rewards points to Priority Club points, a 20 ounce bottle of Coke is worth three My Coke Rewards points, and a 12-pack is worth ten My Coke Rewards points. 500 Priority Club points “cost” 160 My Coke Rewards points.
Like I said, when I factor in the amount of time it takes me to enter the codes, there’s no way it’s worth my time. At the same time, my parents own a couple of businesses that go through a lot of sodas, so they collect the tops of the boxes for me. I just can’t bring myself to “throw away” Priority Club points.
So if you’ve been saving up a bunch of My Coke Rewards points without any good use, this would be a good time to cash out!