Since I’ve received over a dozen emails about it this morning alone, I suppose it’s worth a quick discussion.
Last week I posted about the offer for free British Midland Silver status just for signing up as a new member of Diamond Club. Given that this gives you free Star Alliance Silver perks, it’s quite a good deal, especially for those that don’t otherwise have status.
Unfortunately, everyone that signed up through the offer seems to have received the following email:
We’re pleased to see that you recently joined our Diamond Club frequent flyer programme. However, I’m writing to you because unfortunately the link you used to join was an exclusive by invitation only offer and as noted in our terms and conditions was non transferable.
Regrettably, we will not be honouring the Silver status, and over the next few days your account will be downgraded to Blue status. Our decision is final, and we won’t be entering into any further correspondence on this. On a positive note though, our frequent flyer programme is one of the most generous programmes around, and you only need to earn 16,000 membership status miles to earn a Silver membership. When you fly with us, or any of the Star Alliance airlines, you’ll reach Silver status in no time at all. You’ll also have access to all our offers and promotions, as well as being the first to hear about our great sale fares. We hope you’ll still enjoy the benefits of your Diamond Club membership.
First of all, that’s one harsh email, in my opinion. So it appears that this was an invitation only link, which seems strange to me. There was nothing indicating it was invitation only, but then again, British Midland’s IT isn’t known to be the best in the world. And frankly, the offer didn’t seem to be too far out of line. In the past, British Midland has offered sign-up bonuses of around 9,000 miles, so this doesn’t seem too far off either.
What I really wonder, however, is why they didn’t honor this. I mean, what’s the real cost to them of someone with Silver status? I can’t imagine they have to compensate an airline when they’re getting a free checked bag, and there aren’t many other benefits to Silver status.
So my apologies to those of you that signed up through this offer. You win some, you lose some, I guess.