British Midland Diamond Club to continue operating independently… for now

It has been rumored for a long time now that British Midland’s Diamond Club loyalty program would be merged into Lufthansa’s Miles & More program by the middle of this year, as I wrote about six months ago. British Midland has a great frequent flyer program, preferred by many to Miles & More. While the elite benefits aren’t anything exciting, the award redemption opportunities are great, with a very generous region based award chart (in some cases) and also the opportunity to do “cash and mile” awards, which can be quite a bargain.

Anyway, British Midland’s CEO mentioned the following during a Facebook/Twitter chat:

Now that bmi is a part of the Lufthansa group of airlines, we are evaluating being part of Miles & More in the long term. A final decision has not been taken and such a move would not happen in 2011.

So it looks like Diamond Club is here to stay, at least for now.

(Tip of the hat to The Wandering Aramean)

Comments

  1. I am not happy about this news. This means no SEN status anytime soon, plus inevitable devaluation of the bmi burn/earn charts.

  2. The BMI program became useless when LH first was eliminated on miles + cash and F awards became 2.5x. Now that even UA allows one way awards, DC is just nothing special.

  3. sjs, can you point me to where it says that LH F was eliminated from miles + points? I just pulled up the BMI award chart and it still shows all Star carriers as eligible. Thanks.

  4. Some references to it on FT and on Gary’s blog. Unless they’ve changed back, it’s been this way since mid-09.

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