It has been rumored for a long time now that British Midland’s Diamond Club loyalty program would be merged into Lufthansa’s Miles & More program by the middle of this year, as I wrote about six months ago. British Midland has a great frequent flyer program, preferred by many to Miles & More. While the elite benefits aren’t anything exciting, the award redemption opportunities are great, with a very generous region based award chart (in some cases) and also the opportunity to do “cash and mile” awards, which can be quite a bargain.
Anyway, British Midland’s CEO mentioned the following during a Facebook/Twitter chat:
Now that bmi is a part of the Lufthansa group of airlines, we are evaluating being part of Miles & More in the long term. A final decision has not been taken and such a move would not happen in 2011.
So it looks like Diamond Club is here to stay, at least for now.
(Tip of the hat to The Wandering Aramean)