I’ve gotta say, this is really innovative. Continental has introduced a feature called “FareLock,” which allows you to hold reservations and lock-in the price for three to seven days, with no obligation to purchase the ticket. The fee apparently starts at $5 for a three day hold, and $9 for a seven day hold. I would fully expect the fee to be much higher most of the time, though, since there are many factors that determine the cost of a “FareLock.” Now, in fairness, the airline did take away free holds for a day a while back, though you can still cancel tickets within 24 hours.
Hey, at least it’s an innovative and (in some circumstances) potentially useful offer.