One of the courtesies that most airlines and hotels extend to customers looking to switch their business is a status match — matching the equivalent status that a member has with a competing loyalty program, basically trying to win over their business, as a one time courtesy. It’s typically a smart business decision, in my opinion. What’s better than winning over a loyal/frequent customer from another chain and showing them how great your product is?
Hyatt used to be the most generous hotel program when it comes to status matching. They would typically offer Diamond status if you could prove around 12 or so hotel nights with a competitor within the past year. I know I status matched to Hyatt earlier in the year, and have made 50 stays so far this year with them. And after seeing how great their offerings are, I don’t plan on giving up status with them anytime soon. So in that case, it sure seems like a win-win.
Well, according to Gold Passport Concierge (the Hyatt representative on FlyerTalk), Hyatt is no longer status matching as of this month. They don’t quite explain why, though it might have something to do with fraudulent status matches, I’m thinking. Hopefully this doesn’t cause other chains to stop matching, though interestingly enough Starwood claims that they verify your credentials with the competitor’s loyalty program.
Makes me wonder how that conversation goes… “yes, hi, we’re trying to steal one of your most valuable customers, could you please confirm that the following information is correct?” Then again, if it’s a two way street (where Hilton verifies credentials with Starwood and Starwood verifies credentials with Hilton), I guess it’s mutually beneficial.