I’ve said it before, and I’ll say it again. If you want passengers to pay attention to the safety demonstration, give them something they’ll want to pay attention to. Air New Zealand understands this with their very catchy safety videos, but now you can add Cebu Pacific to the list, with their live safety demos, featuring the flight attendants dancing to Lady Gaga and Katy Perry:
Now, for several reasons, I’m not suggesting flight attendants for US airlines do the same (I’ll leave my reasoning to your imagination), but for an airline like Cebu Pacific, this is brilliant.
(Tip of the hat to @wchrisburcham)