United will be offering each passenger in Economy Plus a complimentary alcoholic beverage between August 6 and 16. This is actually a brilliant marketing move, and I hope they’ll announce throughout the plane that Economy Plus passengers get a free alcoholic beverage on that flight. It’ll certainly encourage more people to buy-up in the future. And quite a few people will get lucky here, as they “upgrade” people from economy to Economy Plus all the time to accommodate them since normal coach is sold out.
It’ll be interesting to see whether United eventually turns Economy Plus into a “premium economy” of sorts, maybe bringing back pillows and blankets, offering a free drink, etc. While Economy Plus is mostly filled with elites, they could probably get quite a bit of extra revenue from people buying up, creating more competition for those seats.