Hilton points devaluation…. seriously?

I’ve been meaning to post about this for a while, but haven’t gotten around to it until now. For hotel award reservations after January 14, 2010, Hilton has increased the number of points required for virtually every hotel. It’s not just a straightforward points increase, but instead they’ve created a new category of hotels, category 7. Apparently every hotel will move up one category (and opportunity hotels will move to category 1), making every hotel one category more expensive.

So what are the practical implications of this? A category 6 hotel, which would consist of Conrad hotels and the really nice Hilton hotels, used to be 40,000 points per night. Now those hotels will move to category 7, or 50,000 points per night. That’s a 25% increase! You can find all the details here.

C’mon now Hilton, this really isn’t smart. I expect across the board moderate devaluations of miles/points once the economy recovers, but this isn’t the time to increase award costs. Hotel rates are substantially down, occupancy levels are low, yet you’re going to charge even more points? That doesn’t make sense!

I have about 300,000 Hilton points I need to burn, so I guess it’s time to start thinking about where I want to go.

Comments

  1. I am of the same mind. I have around 375K points now and have started to think about when and where I want to use them for next year before the amounts increase. In order to keep the old rates, you cannot change dates after 1/10. You used to be able to make award “placeholder” dates and sort it out when you get your plans finalized.

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