I’m sure many of you are familiar with the loyalty programs that Hilton, Hyatt, Marriott, Priority Club, and Starwood offer, but how many of you are familiar with Fairmont’s loyalty program? I wasn’t really familiar with it either until my friend David brought it to my attention a few days ago. I’ve eyed Fairmont hotels a few times (especially the one in Banff), but I’ve ultimately always decided against them. Why? Because I look at them as being in the same class as Ritz Carlton, Four Seasons, etc. Fine, I realize they’re maybe a level below Four Seasons, but still, I hate getting nickel-and-dimed, and that’s always what I associate high end hotels with. Some of the nickel-and-diming can be negated by having status with hotel chains, but I had always assumed Fairmont didn’t have a “real” loyalty program.
Well, it looks like I was wrong. Check out their page on member benefits. I guess what’s most impressive are the benefits “club” members get, which is the basic level you get just for signing up. Among other things, they get free in-room internet. Nice! Those with top tier status, which only takes 10 stays or 30 nights, get room/suite upgrades, free nights, welcome amenities, guaranteed early check-in and late check-out, etc.
I guess my point is that surprisingly (at least to me) Fairmont actually has a real loyalty program. Of course given the limited number of locations it’s probably impractical for most to achieve status with them, but their basic level comes with a few benefits that would make me consider staying at a Fairmont.