The Observer is reporting that British Airways is considering ditching OpenSkies, their subsidiary that operated in a “premium” configuration between New York and Paris Orly as well as New York and Amsterdam. This would come at a pretty big loss, given that they bought L’Avion just last year for 54 million pounds.
There’s no doubt that this is a tough environment to operate a premium airline in. I was impressed by their product when I had the opportunity to be on the inaugural New York to Paris flight last June, but unfortunately a great value isn’t necessarily enough to survive nowadays.
Their business plan was infinitely better than Silverjet, Maxjet, and EOS, thanks to their tie-in with British Airways, but I’m afraid they may very well have the same fate. By the way, it’s interesting to note that they haven’t had a post on their blog in nearly three months, while it used to be updated weekly. As subtle as it is, that must be a sign of something.