LX Forty — Not so much

Swiss finally released their short film today which they’ve been advertising for weeks. It’s directed by Mark Forsters, and I kind of had high hopes. I love when companies make abstract movies that are only somewhat related to their products. Take BMW for example. Their Rampenfest movie was absolutely brilliant, in my book. If you have 35 minutes and haven’t seen it yet, check it out. They’ve also made a series of short films entitled The Hire, which are amazing. They’re all under 10 minutes, and I’d argue each has as complex and developed a storyline as any two hour movie out there nowadays (with the exception of Paul Blart, perhaps). The best is The Hostage, which is definitely worth seeing if you haven’t already.

And then there’s the Swiss movie, LX Forty. They even delayed the release date due to the Air France accident. It’s not even 2.5 minutes, and I’d argue doesn’t make a whole lot of sense. Sure the idea behind what their saying is kind of nice, but returning to nature and forgetting about life’s obligations doesn’t typically lead to flying Swiss First Class. Anyway, you can find the film website here or check out the film on YouTube:

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