Here they go again. Some company making ridiculous changes to a product that isn’t broken, and justifying it based on customer feedback. I should start by saying I’m a fan of Embassy Suites hotels. One of the things I love about them is their consistency and brand identity. I always know what to expect when I stay at an Embassy Suites property. Compare that to Hilton or Doubletree properties, which range from dumpster airport hotels not fit for rats to five star resorts.
But now Embassy Suites wants to get rid of what makes them different — the suites! Check out this article, which discusses how they plan on creating one-room suites and want to charge a premium for the suites people are used to.
I mean, I don’t even know if this article is serious. Look at the opening line:
Ever driven past an Embassy Suites hotel because its two-room suites were too spacious for you and your laptop?
That’s like asking if you’ve ever avoided first class because it was “too spacious for you and your laptop.” I’d love to know who thinks a one bedroom suite is too spacious.
“For years, customers have told us, ‘We love Embassy Suites with family. But for business? Not sure I quite need that’,” said Jim Holthouser, who oversees the brand for Hilton.
What is “that?” The cattle call breakfast, the drunks getting liquored up for free at 6PM, and the loud atrium, or is it really that you have too much space? I dunno about you guys, but I’m leaning towards the former.
So will rates for the smaller room shrink, too?
“I’m hoping not,” Holthouser said. The goal is to keep rates roughly the same as what the bigger suites cost, and charge “a few dollars more” for the two-bedroom suites.
“A few more dollars?” Yeah, ok….
While room rates vary by market, Embassy Suites hotels generally fetch about $160 a night midweek and about $135 on weekends.
It’s interesting to note that they’re getting more per night during the week, when business travelers usually stay at hotels, than during the weekend, when families often travel. This is of course typical, but it at least somewhat contradicts their main point, that business travelers don’t like all the space, and we assume are staying elsewhere.
Anyway, I think this is a bad move on Embassy Suites’ part, but I can’t say I’m all that surprised.