…. in the form of this sale. United clearly put some effort into this “Europe first class” sale, yet it’s beyond a complete joke. Seriously, click the link, I promise you’ll laugh. So let’s do the math here. You can fly from Washington Dulles to London Heathrow for a mere $4,012 each way in first class, plus tax. That comes out to about $8,228 roundtrip. As if that’s not ridiculous enough, take a look at the two major restrictions:
- A 14 day advance purchase is required, except to London where a 42 day advance purchase is required
Travel is valid daily
- A 7 night minimum stay is required and a maximum stay of 12 months is permitted
I have to ask myself, who is United kidding. United, if someone’s going to pay $8,200+ for a paid first class ticket, are you really in a position to add a 42 (!!!!!!) day advanced purchase requirement, not to mention a seven night minimum stay? So if someone wants to take their spouse to London for the weekend, you’re going to turn down $16,400+?
No matter how hard I try, I can’t rationalize this. First of all, we’re in a recession. Who the hell is going to spend $8,200 on a leisure ticket? Second of all, why the hell would anyone fly United that could afford to pay for a premium cabin? Using random dates from Dulles to Heathrow, for example, I see that Virgin Atlantic Upper Class is available for $2,400 all-in, less than a third of what United charges. I’m sure the prices will only get cheaper as summer approaches.
I would be shocked if one person takes advantage of this “special offer.” Oh, what I would give to be a fly on the wall at United WHQ when “special offers” like this are discussed….