Hilton’s new brand of hotels

Born modern, with global appeal and a local accent

Denizen Hotels will become a cultural epicentre at each of its destinations, cultivating community within its walls. Eclectic, social and humbly authentic, each property within the brand will be smart in design, cultural in character and sensitive in service delivery. Developed as an international intersection of business and pleasure, Denizen Hotels will redefine how guests stay and play. With innovative check-in technologies and in-room comfort controlled at the touch of a button, Denizen Hotels destinations will harness the best and brightest design and technology to provide a seamless guest experience for the modern traveler.

Denizen Hotels and resorts will range from unique, select boutique experiences to larger destination resorts, creating a unified yet eclectic brand for the global traveller. Active development negotiations are currently underway for resorts and destinations in key cities throughout the globe; including, but not limited to Abu Dhabi, Austin, Beverly Hills (California), Buenos Aires, Cancun, Hollywood (California), Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington D.C.

To become a Denizen, visit denizenhotels.com.

It seems like this is Hilton’s attempt to compete with the “W’s” of the world, or all of the other brands that have emerged to compete with it. It would be awfully nice if their website worked too! I don’t know, this just doesn’t strike me as a very Hilton-esque brand.

(Tip of the hat to David)

Comments

  1. I tried to negotiate the Denizen site but didn’t have any luck. Does anyone know if these hotels can be booked with Hilton Reward Points? When able to see the property I may want to try the new hotel in Istanbul.

  2. Mike,

    I’m sure you’ll be able to book with Hilton points there eventually, but it doesn’t seem like it’s possible yet. Give it some time. 🙂

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