The one thing that has made My Coke Rewards valuable over the past couple of years is the ability to redeem for Priority Club points. I’ve probably earned around 20,000 Priority Club points just from entering Coke codes. As of today, the option to redeem for Priority Club points is gone. I’m hoping this is a glitch or temporary change, as it’s the only thing worth redeeming for (in my opinion).
Unfortunately it wouldn’t surprise me if this were an “enhancement.”