A while back My Coke Rewards made their program useless by capping Priority Club redemptions at three per account. Since that was the only reasonable award for me, it destroyed any value in the program. The workaround was opening a new account after three redemptions, but that’s a violation of the rules.
Well, it seems like some middle ground has been reached. We’re now able to redeem for up to two Priority Club rewards per 30 day period, which seems reasonable.