This was in my inbox this morning:
Enjoy the benefits of a fabulous partnership between Virgin America and Banana Republic with this exclusive 20% off offer at Banana Republic from June 5th to June 15th. Arrive in style with summer 08’s must have items inspired by the hottest trends.
“From clean safari-inspired pieces to bold color and sexy fabrics, pack your suitcase with summer style from Banana Republic.”
– Lauren Feldman
Banana Republic Fashion Director
To redeem in store, print this page and present at time of purchase.
Cashiers use discount code: 190
To redeem online go to BananaRepublic.com and enter code: L1CJCMTXVV31
I couldn’t care less about the deal itself, as I think most of my wardrobe comes from the markets in Beijing (it’s good stuff), but this just put a smile on my face. While all other airlines are sending out emails talking about the reductions in benefits in their FF programs, VX sends out an email offering a discount at a clothing store. While I’ve voiced that I’m not a huge fan of VX from the beginning, I kinda like this, if for nothing more than the “putting a smile on my face” value. Thumbs up to VX for this.