I think I’ve been taking all of these enhancements pretty well so far, but here’s one that really gets to me and makes my blood boil. Starting July 1 United will eliminate the 500 mile minimum earnings per segment and now credit the actual direct distance between cities. What I do love about this is that they didn’t even try to phrase it as an “enhancement” which benefits the members like they usually do. They’re following their soon to be wife (if not actually, at least in terms of quality in the direction they seem to be going) in making this “enhancement,” and it’s a crappy one, in my opinion.
Forget about us mileage runners for a second, we’re not the target customers of airlines like UA. Let’s talk about business people that make connections on a weekly basis, especially those that choose UA when there’s a more convenient flight because they like Mileage Plus. Well if they’re 1K and now earning 180 miles for a 90 mile flight instead of the 1,000 they were earning before, well, there goes some incentive to stay loyal.
I’m disgusted by the fact that UA chose to make this change of all, and I’ll certainly express my disappointment to UA directly. Of course when UA tries to get creative like this I’ll always find a way to be more creative. Accruing frequent flyer miles is like a game of chess, and I always try to be one move ahead, and this won’t be any different.