While UA has long offered upsells to Economy Plus at the airport as well as a yearly Economy Plus Access pass for $349 (only $299 a few months ago), they now seem to be selling Economy Plus at the time of booking for individual flights. What does this mean for UA elites? Well, Economy Plus will probably start filling up a bit more, although I wouldn’t expect it to have a massive impact. Certainly some will take advantage of this offer, but when you’re looking at a few extra inches of legroom vs. a really nice dinner, I’m betting most will go for the latter.
I actually commend UA for this one. It’s a good way they can further profit off of Economy Plus, and while it may make elites a little bit peeved, United has more legroom in Economy Plus than any of their competitors do in coach, so they still have the edge in that regard.