I saw this thread in the Delta forum today and have to say that I agree with the sentiments. With the recent press release about Delta’s inaugural flight to Shanghai you’d think most would be focusing on this new, historic route, but instead many FlyerTalk members are appalled by a very minor detail in the press release, bolded below.
Shanghai, China — They served Coca-Cola along with the “braised shark’s fin soup with cucumber and fish maw” Monday night at the welcoming celebration for Delta Air Lines‘ inaugural non-stop flight from Atlanta.
While I understand that it’s a delicacy in China, I really think it was a poor choice for Delta to make, especially considering that their clientele is largely American. The thread linked above does a good job of explaining the sentiments of some. Don’t get me wrong, I’m not condemning those that eat shark fins, I understand it’s a cultural thing and there’s no way I could call myself a global citizen and condemn it, but I just think it was a bad business decision for Delta to make. They would have probably been better off serving some Chinese delicacy which isn’t quite as controversial among other cultures. As minor as it might be I think it’s something Delta will regret.