Adios Aloha!

Well it’s official, Aloha is ceasing operations as of April 1, and this is no April Fool’s joke. To be honest I don’t know a lot about Aloha and haven’t followed this very closely, but that seems to have been fast! I know they didn’t have a lot of cash, but only a few days between declaring bankruptcy and ceasing operations seems crazy. The other strange thing is that Aloha started allowing UA elites into their lounges just a few weeks ago, so it makes you wonder if they were so desperate for booze sales to generate a little extra revenue or what. I’m curious to hear whether or not this changes fares at all within Hawaii, since a major player is now gone. My best wishes to the employees of Aloha and the company as a whole!

Comments

  1. Shouldn’t the title be Aloha Aloha – hello and good bye (in this case, just good bye).

  2. I will miss AQ! Having flown 50+ flights on them in 2 years when I lived in Waikoloa outside KOA. It was the first time I realized that a 737 could make it across the Pacific without running out of fuel. I made many good friends at the AQ counter in SNA, most quit sometime ago, but I still talk to on a regular basis.

    The company had been around since the 40s and was the first Inter-Island to provide All-Jet Service. If you ever get a chance, “Wings of Paradise” is an incredible aviation book about the Hawaiian Air Travel Industry. From the potential mergers, to the cash infusion of the celebrity sports player just a few years ago, saving them from bankruptcy again. The planes were a bit too large compared to the B717 used by HA and even smaller fleet for GO!.

    Living in Hawaii was interesting in regards to air travel, either you were an Aloha or Hawaiian person. Typically you had a family member that worked for one or the other and you were loyal since. People on the mainland could never understand the loyalty factor the Kama’aina had for the airlines.

    Aloha Aloha Airlines, Mahalo Nui Loa.

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