Westin bedding products take flight

The “Travel Watch” section of the WSJ today had an interesting section regarding Westin bedding products making their way onto United flights:

Westin Takes Flight

This year, Westin Hotels & Resorts will start putting products from its Heavenly Bed line on United Airlines flights. Customers flying United business- and first-class routes between New York and California will receive oversize Heavenly Bed blankets and pillows “inspired by the iconic all-white, 10-layer” Heavenly Bed found in Westin hotels, according to a statement from the hotel company.

It seems pretty clear what United’s doing here. From the beginning of the international reconfiguration process I heard that United would be seeking a sponsor for pillows and blankets in order to keep the cost down. It seems like they will have the Westin products on the Premium Service routes to test them out, and probably in July will have them rolled out throughout the whole international network along with the other soft product improvements. You can’t beat Westin’s Heavenly Bed when it comes to bedding, so I’m quite excited, regardless of how much advertising they decide to plaster on the pillows and blankets!

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