As I’ve explained many times in the past, Uber is one of those companies that uses technology to make life better. When public transportation in a city isn’t good, I used to get really frustrated by the lack of options and taxi “mafias,” though for the cities in which Uber operates I love them. They have UberBLACK, which is the “standard” service and a bit more than a taxi, while they also have UberX, which is usually cheaper than a taxi. And thanks to the instant feedback loop (you rating the driver and the driver rating you), service is excellent across the board, in my experience.
Uber has long offered sign-up and referral bonuses, whereby both the person referring and the person being referred get a bonus. For much of last year, Uber offered a $30 referral bonus, though they ended that on November 23, 2014. Since then the bonus has instead been $20.